"This or That"

Same Phones, same networks, half the cost. This simple mantra was what Straight Talk Wireless wanted potential customers to consider while choosing their next phone. When they started offering the popular flagship handset, Samsung Galaxy SIII, they asked us to promote it in a spectacular way. Out of the several concepts we pitched, a circus-themed spot was picked, however, there wasn’t a circus in town. Location scouting brought us to… an empty lot with a rusty carousel in the middle of it. But with the help of one of the world’s largest collectors of circus memorabilia, we were able to create a thriving circus with an almost etherial feel to it. Our production team toiled through the night, wrapping at dawn, filming one of the best-looking spots we’ve ever delivered.