When you have a casting call for people with gross feet, you know it’s going to be an interesting project. The client had a unique product to sell, which was a new way to heal dry, cracked and callused feet. Our challenge was to sell the product in a way that associated the product with luxury—think spa treatments and pedicures. Filming took place in California and Utah in spas and luxury homes, giving the final commercial an appeal of luxury instead of just being a spot about gross feet.