"Straight Talk Home Phone"
Every year, more and more people are dropping their landlines. Straight Talk hired us to convince people that when they do drop the landline, their Home Phone device is the ideal replacement. This spot had to be largely educational since this product was new to consumers—a device that connected your existing home phones to cellular networks. We placed the device in the average American’s home, with the ideal user, the CEO mom, with the hopes that buyers wouldn’t be intimidated by something new and different. Sure enough, consumers responded by exceeding sales expectations, and this commercial lived on for months on the TV wall at Walmart, just feet away from the product.