The Spanish-speaking market is traditionally quite different than the English market, so Net10 really wanted a spot that would stand out. Filmed on a green sound stage with a literal ton of sandbox-grade sand (yes, that’s a thing) dumped on the floor. We created the surreal perfect beach day using footage we shot early morning at Laguna Beach and threw in lots of visual effects, both cheesy and realistic, tying it into the scene with motion and camera tracking. You simply can't look away from this spot. There's just so much going on. Even if you don't understand Spanish, from this commercial you understand that Net10 is magical—the phone you’ve always wished for.